As a designer brand of high-quality products, and as a company that is always looking for better ways to do things we decide that it was time to redesign our logo. After the comments received in our successful crowdfunding campaign ran last year, we felt that it didn't show how amazing our products are. That’s why we wanted something different and cooler that shows our love for simplicity and good taste in design.

Lofree New Logo

After a lot of brainstorming, several designs and as a tribute to the 50’s vinyl records, and the peace, love and freedom symbol of the 60’s, we came up to this new logo. We strongly believe that it will put us in the top of mind when it comes to retro gadgets.

We want to thank you all for your constant feedback, this logo may not be perfect but your comments encourage us to always keep improving and innovating, making us give the best and put our hearts in every single product that comes out our minds.

With our new logo, also came QTV the newest Lofree member, that has come to steal the hearts of our members. Like our friends from THE NEXT WEB said, "The QTV is easily the cutest little speaker I’ve ever had the pleasure of reviewing, and that makes it a great gift for anyone who’s nostalgic about the good ol’ days of CRT televisions and mid-century design.". Check out the full review here.